SEMIOTICS AND ENTERTAINMENT - A MARRIAGE MADE IN HEAVEN

Authors
FRANK B STARK M
Citation
B. Frank et M. Stark, SEMIOTICS AND ENTERTAINMENT - A MARRIAGE MADE IN HEAVEN, Journal of advertising research, 35(5), 1995, pp. 2-7
Citations number
NO
Categorie Soggetti
Business,Communication
Journal title
Journal of advertising research → ACNP
ISSN journal
00218499
Volume
35
Issue
5
Year of publication
1995
Pages
2 - 7
Database
ISI
SICI code
0021-8499(1995)35:5<2:SAE-AM>2.0.ZU;2-0