OBSERVATIONS - SAM - THE SELF-ASSESSMENT MANNEQUIN - AN EFFICIENT CROSS-CULTURAL MEASUREMENT OF EMOTIONAL RESPONSE

Authors
MORRIS JD
Citation
Jd. Morris, OBSERVATIONS - SAM - THE SELF-ASSESSMENT MANNEQUIN - AN EFFICIENT CROSS-CULTURAL MEASUREMENT OF EMOTIONAL RESPONSE, Journal of advertising research, 35(6), 1995, pp. 63-68
Citations number
22
Categorie Soggetti
Business,Communication
Journal title
Journal of advertising research → ACNP
ISSN journal
00218499
Volume
35
Issue
6
Year of publication
1995
Pages
63 - 68
Database
ISI
SICI code
0021-8499(1995)35:6<63:O-S-TS>2.0.ZU;2-#