A LONGITUDINAL-STUDY OF THE COMPETITIVE POSITIONS AND ENTRY PATHS OF EUROPEAN FIRMS IN THE US PHARMACEUTICAL MARKET

Authors
BOGNER WC THOMAS H MCGEE J
Citation
Wc. Bogner et al., A LONGITUDINAL-STUDY OF THE COMPETITIVE POSITIONS AND ENTRY PATHS OF EUROPEAN FIRMS IN THE US PHARMACEUTICAL MARKET, Strategic management journal, 17(2), 1996, pp. 85-107
Citations number
53
Categorie Soggetti
Management,Business
Journal title
Strategic management journal → ACNP
ISSN journal
01432095
Volume
17
Issue
2
Year of publication
1996
Pages
85 - 107
Database
ISI
SICI code
0143-2095(1996)17:2<85:ALOTCP>2.0.ZU;2-I
Abstract
This paper combines the statistical insights of dynamic strategic grou p analysis with the qualitative richness of historical analysis to exp lore the modes of entry, expansion paths, and competitive postures of European firms in the U.S. pharmaceutical market. Patterns of entry an d market development over a 20-year period are analyzed. The roles of strategic assets and competencies in determining both the entry strate gy and the final competitive posture of these firms in the U.S. market are discussed.