TOWARD A CONCEPTUALIZATION OF MAIL SURVEY RESPONSE BEHAVIOR

A conceptual framework for understanding and researching mail survey r esponse behavior is proposed and developed around the constructs of co operation, trust, and commitment. Survey response is viewed as the coo perative exchange of information by respondents in return for an oppor tunity to shape their environment. Issues related to the valuation of the survey exchange process are examined within the proposed framework . Current survey inducement techniques are evaluated in terms of their relationship to the three central constructs and their effects on the decision to participate in a mail survey. (C) 1996 John Wiley & Sons, Inc.