YES, YOU CAN RAISE RESPONSE RATES

Authors
PEACOCK JD
Citation
Jd. Peacock, YES, YOU CAN RAISE RESPONSE RATES, Journal of advertising research, 36(1), 1996, pp. 7-10
Citations number
NO
Categorie Soggetti
Business,Communication
Journal title
Journal of advertising research → ACNP
ISSN journal
00218499
Volume
36
Issue
1
Year of publication
1996
Pages
7 - 10
Database
ISI
SICI code
0021-8499(1996)36:1<7:YYCRRR>2.0.ZU;2-P