DETERMINANTS OF NEW PRODUCT PERFORMANCE - A STUDY IN THE FINANCIAL SERVICES SECTOR

Authors
STOREY CD EASINGWOOD CJ
Citation
Cd. Storey et Cj. Easingwood, DETERMINANTS OF NEW PRODUCT PERFORMANCE - A STUDY IN THE FINANCIAL SERVICES SECTOR, International journal of service industry management, 7(1), 1996, pp. 32-55
Citations number
48
Categorie Soggetti
Management
Journal title
International journal of service industry management → ACNP
ISSN journal
09564233
Volume
7
Issue
1
Year of publication
1996
Pages
32 - 55
Database
ISI
SICI code
0956-4233(1996)7:1<32:DONPP->2.0.ZU;2-N