DO YOU REALLY WANT TO KNOW

Authors
BIEL AL
Citation
Al. Biel, DO YOU REALLY WANT TO KNOW, Journal of advertising research, 36(2), 1996, pp. 2-7
Citations number
3
Categorie Soggetti
Business,Communication
Journal title
Journal of advertising research → ACNP
ISSN journal
00218499
Volume
36
Issue
2
Year of publication
1996
Pages
2 - 7
Database
ISI
SICI code
0021-8499(1996)36:2<2:DYRWTK>2.0.ZU;2-2