Geometry is a very useful tool for illustrating regression analysis. D
espite its merits the geometric approach is seldom used. One reason fo
r this might be that there are very few applications at an elementary
level. This article gives a brief introduction to the geometric approa
ch in regression analysis, and then geometry is used to shed some ligh
t on the problem of comparing the ''importance'' of the independent va
riables in a multiple regression model. Even though no final answer of
how to assess variable importance is given, it is still useful to ill
ustrate the different measures geometrically to gain a better understa
nding of their properties.