REENGINEERING USING THE THEORY OF CONSTRAINTS - A CASE ANALYSIS OF MOORE BUSINESS FORMS

Authors
TANNER JF HONEYCUTT ED
Citation
Jf. Tanner et Ed. Honeycutt, REENGINEERING USING THE THEORY OF CONSTRAINTS - A CASE ANALYSIS OF MOORE BUSINESS FORMS, Industrial marketing management, 25(4), 1996, pp. 311-319
Citations number
18
Categorie Soggetti
Management,Business
Journal title
Industrial marketing management → ACNP
ISSN journal
00198501
Volume
25
Issue
4
Year of publication
1996
Pages
311 - 319
Database
ISI
SICI code
0019-8501(1996)25:4<311:RUTTOC>2.0.ZU;2-7
Abstract
Reengineering is being undertaken by numerous firms to better satisfy their customers. In fact, in many situations customers now define the role of the sales force. This article discusses the theory of constrai nts as a method of analyzing process flows and reducing bottlenecks. M oore business forms serves as a case analysis for better understanding the role of the reengineered salesforce. One of Moore's customers is also investigated to demonstrate reeningeering from a dyadic perspecti ve.