AAAAAA
Results: 1-25/251
Authors:
FAHY J
Citation: J. Fahy, IMPROVING RESPONSE RATES IN CROSS-CULTURAL MAIL SURVEYS, Industrial marketing management, 27(6), 1998, pp. 459-467
Authors:
KATRICHIS JM
RYAN MJ
Citation: Jm. Katrichis et Mj. Ryan, AN INTERACTIVE POWER ACTIVATION APPROACH TO DEPARTMENTAL INFLUENCE INORGANIZATIONAL PURCHASING DECISIONS, Industrial marketing management, 27(6), 1998, pp. 469-482
Authors:
DJEFLAT A
Citation: A. Djeflat, HIGH-TECHNOLOGY BUYING IN LOW-TECHNOLOGY ENVIRONMENT - THE ISSUES IN NEW MARKET ECONOMIES, Industrial marketing management, 27(6), 1998, pp. 483-496
Authors:
GOEBEL DJ
MARSHALL GW
LOCANDER WB
Citation: Dj. Goebel et al., ACTIVITY-BASED COSTING - ACCOUNTING FOR A MARKET ORIENTATION, Industrial marketing management, 27(6), 1998, pp. 497-510
Authors:
FLETCHER R
Citation: R. Fletcher, A HOLISTIC APPROACH TO COUNTERTRADE, Industrial marketing management, 27(6), 1998, pp. 511-528
Authors:
HARRIS A
GIUNIPERO LC
HULT GTM
Citation: A. Harris et al., IMPACT OF ORGANIZATIONAL AND CONTRACT FLEXIBILITY ON OUTSOURCING CONTRACTS, Industrial marketing management, 27(5), 1998, pp. 373-384
Authors:
MENGUC B
Citation: B. Menguc, THE EARNINGS GAP BETWEEN MALE AND FEMALE SALES MANAGERS, Industrial marketing management, 27(5), 1998, pp. 385-400
Authors:
WEBER JA
DHOLAKIA U
Citation: Ja. Weber et U. Dholakia, PLANNING MARKET SHARE GROWTH IN MATURE BUSINESS MARKETS, Industrial marketing management, 27(5), 1998, pp. 401-428
Authors:
MITCHELL VW
WILSON DF
Citation: Vw. Mitchell et Df. Wilson, BALANCING THEORY AND PRACTICE - A REAPPRAISAL OF BUSINESS-TO-BUSINESSSEGMENTATION, Industrial marketing management, 27(5), 1998, pp. 429-445
EVALUATING STRATEGIC INVESTMENTS - COMPLEMENTING DISCOUNTED CASH FLOW-ANALYSIS WITH OPTIONS ANALYSIS
Authors:
SLATER SF
REDDY VK
ZWIRLEIN TJ
Citation: Sf. Slater et al., EVALUATING STRATEGIC INVESTMENTS - COMPLEMENTING DISCOUNTED CASH FLOW-ANALYSIS WITH OPTIONS ANALYSIS, Industrial marketing management, 27(5), 1998, pp. 447-458
Authors:
SHAW V
SHAW CT
Citation: V. Shaw et Ct. Shaw, CONFLICT BETWEEN ENGINEERS AND MARKETERS - THE ENGINEERS PERSPECTIVE, Industrial marketing management, 27(4), 1998, pp. 279-291
Authors:
WEISS JA
DALE BC
Citation: Ja. Weiss et Bc. Dale, DIFFUSING AGAINST MATURE TECHNOLOGY - ISSUES AND STRATEGY, Industrial marketing management, 27(4), 1998, pp. 293-304
Authors:
VERHALLEN TMM
FRAMBACH RT
PRABHU J
Citation: Tmm. Verhallen et al., STRATEGY-BASED SEGMENTATION OF INDUSTRIAL-MARKETS, Industrial marketing management, 27(4), 1998, pp. 305-313
Authors:
HARKER M
Citation: M. Harker, THE ROLE OF MARKETING IN THE COMPANY TURNAROUND PROCESS, Industrial marketing management, 27(4), 1998, pp. 315-327
Authors:
BIRCH D
LIESCH PW
Citation: D. Birch et Pw. Liesch, MONEYLESS BUSINESS EXCHANGE - PRACTITIONERS ATTITUDES TO BUSINESS-TO-BUSINESS BARTER IN AUSTRALIA, Industrial marketing management, 27(4), 1998, pp. 329-340
Authors:
FAWCETT SE
COOPER MB
Citation: Se. Fawcett et Mb. Cooper, LOGISTICS PERFORMANCE-MEASUREMENT AND CUSTOMER SUCCESS, Industrial marketing management, 27(4), 1998, pp. 341-357
Authors:
MORRIS MH
BRUNYEE J
PAGE M
Citation: Mh. Morris et al., RELATIONSHIP MARKETING IN PRACTICE - MYTHS AND REALITIES, Industrial marketing management, 27(4), 1998, pp. 359-371
Authors:
SOUTH JB
OLIVER JE
Citation: Jb. South et Je. Oliver, WHAT IS A PROFITABLE PRODUCT, Industrial marketing management, 27(3), 1998, pp. 187-195
Authors:
POOLTON J
BARCLAY I
Citation: J. Poolton et I. Barclay, NEW PRODUCT DEVELOPMENT FROM PAST RESEARCH TO FUTURE APPLICATIONS, Industrial marketing management, 27(3), 1998, pp. 197-212
Authors:
WONG V
SHAW V
SHER PJH
Citation: V. Wong et al., EFFECTIVE ORGANIZATION AND MANAGEMENT OF TECHNOLOGY ASSIMILATION - THE CASE OF TAIWANESE INFORMATION TECHNOLOGY FIRMS, Industrial marketing management, 27(3), 1998, pp. 213-227
Authors:
KIM NW
SRIVASTAVA RK
Citation: Nw. Kim et Rk. Srivastava, MANAGING INTRAORGANIZATIONAL DIFFUSION OF TECHNOLOGICAL INNOVATIONS, Industrial marketing management, 27(3), 1998, pp. 229-246
Authors:
LATOUR MS
HENTHORNE TL
WILLIAMS AJ
Citation: Ms. Latour et al., IS INDUSTRIAL ADVERTISING STILL SEXIST - ITS IN THE EYE OF THE BEHOLDER, Industrial marketing management, 27(3), 1998, pp. 247-255
Authors:
MROZ RP
Citation: Rp. Mroz, UNIFYING MARKETING - THE SYNCHRONOUS MARKETING PROCESS, Industrial marketing management, 27(3), 1998, pp. 257-278
Authors:
JOBBER D
OREILLY D
Citation: D. Jobber et D. Oreilly, INDUSTRIAL MAIL SURVEYS - A METHODOLOGICAL UPDATE, Industrial marketing management, 27(2), 1998, pp. 95-107
Authors:
MOHRJACKSON I
Citation: I. Mohrjackson, MANAGING A TOTAL QUALITY ORIENTATION - FACTORS AFFECTING CUSTOMER SATISFACTION, Industrial marketing management, 27(2), 1998, pp. 109-125