LOGISTICS PERFORMANCE-MEASUREMENT AND CUSTOMER SUCCESS

Citation
Se. Fawcett et Mb. Cooper, LOGISTICS PERFORMANCE-MEASUREMENT AND CUSTOMER SUCCESS, Industrial marketing management, 27(4), 1998, pp. 341-357
Citations number
20
Categorie Soggetti
Management,Business
ISSN journal
00198501
Volume
27
Issue
4
Year of publication
1998
Pages
341 - 357
Database
ISI
SICI code
0019-8501(1998)27:4<341:LPACS>2.0.ZU;2-7
Abstract
Performance measurement is critical to the success of almost any organ ization because it creates understanding, molds behavior, and leads to competitive results. World-class firms recognize the central role mea surement plays in their success and are therefore compulsive about the ir performance measurement efforts. This research presents findings fr om a longitudinal empirical study of logistics performance measurement practice, in addition to the survey results, findings from over 100 i nterviews with lending companies worldwide are discussed. The bottom l ine is that world-class performance requires superior process measurem ent both within the firm and across organizational boundaries. (C) 199 8 Elsevier Science Inc.