The failure of 27 wildland firefighters to follow orders to drop their
heavy tools so they could move faster and outrun an exploding fire le
d to their death within sight of safe areas. Possible explanations for
this puzzling behavior are developed using guidelines proposed by Jam
es D. Thompson, the first editor of the Administrative Science Quarter
ly. These explanations are then used to show that scholars of organiza
tions are in analogous threatened positions, and they too seem to be k
eeping their heavy tools and falling behind. ASQ's 40th anniversary pr
ovides a pretext to reexamine this potentially dysfunctional tendency
and to modify it by reaffirming an updated version of Thompson's origi
nal guidelines.(.)