This article describes the construction and validation of 7 scales for
the California Psychological Inventory (Cough, 1975, 1987) based on a
socioanalytic interpretation of the Five-Factor Model. The scale cons
truction differed from traditional rational and empirical approaches i
n that it regarded responses to personality items as speech acts-skill
ed performances that create an effect on an audience. Expected group d
ifferences across 10 samples (total N = 763) and relations with other
personality inventory scores, vocational choice, educational achieveme
nt, drug use and anti-social behavior, job performance, and observer r
atings supported the construct validity of the scales.