THOUGHTS ON READERSHIP RESEARCH (REPRINTED FROM MARKET RES SOC, VOL 8, 1966)

Authors
HENRY H
Citation
H. Henry, THOUGHTS ON READERSHIP RESEARCH (REPRINTED FROM MARKET RES SOC, VOL 8, 1966), Journal of the Market Research Society, 38(4), 1996, pp. 321-328
Citations number
1
Categorie Soggetti
Business
Journal title
Journal of the Market Research Society → ACNP
ISSN journal
00253618
Volume
38
Issue
4
Year of publication
1996
Pages
321 - 328
Database
ISI
SICI code
0025-3618(1996)38:4<321:TORR(F>2.0.ZU;2-G