SOME CONSIDERATIONS AFFECTING THE USE OF FACTOR-ANALYSIS IN MARKET-RESEARCH

Authors
ROTHMAN J
Citation
J. Rothman, SOME CONSIDERATIONS AFFECTING THE USE OF FACTOR-ANALYSIS IN MARKET-RESEARCH, Journal of the Market Research Society, 38(4), 1996, pp. 369-370
Citations number
NO
Categorie Soggetti
Business
Journal title
Journal of the Market Research Society → ACNP
ISSN journal
00253618
Volume
38
Issue
4
Year of publication
1996
Pages
369 - 370
Database
ISI
SICI code
0025-3618(1996)38:4<369:SCATUO>2.0.ZU;2-N