The current research was based on data drawn from the cultures of Aust
ralia, Finland, and Puerto Rico as well as the dominant United States
culture. The direction of the relationship between immediacy and perce
ived cognitive learning did not differ among the cultures studied (a v
ery positive relationship exists within each culture). However, the ma
gnitude of the relationships varied substantially. The results support
the theory that in highly immediate cultures the expectations for imm
ediate teacher behavior are very high and violations of those expectat
ions by being less immediate may be very detrimental to cognitive lear
ning. On the other hand, in less immediate cultures where expectations
for immediacy are low the violation of those expectations by being mo
re immediate may have strong positive effects on cognitive learning.