THE FINANCIAL IMPLICATIONS OF ADVERTISING AS AN INVESTMENT

Authors
WHITE JB MILES MP
Citation
Jb. White et Mp. Miles, THE FINANCIAL IMPLICATIONS OF ADVERTISING AS AN INVESTMENT, Journal of advertising research, 36(4), 1996, pp. 43-52
Citations number
35
Categorie Soggetti
Business,Communication
Journal title
Journal of advertising research → ACNP
ISSN journal
00218499
Volume
36
Issue
4
Year of publication
1996
Pages
43 - 52
Database
ISI
SICI code
0021-8499(1996)36:4<43:TFIOAA>2.0.ZU;2-#