This study followed 92 managers during four administrations of an upwa
rd feedback program over 2.5 years. Managers' whose initial level of p
erformance (defined as the average rating from subordinates) was low i
mproved between Administrations 1 and 2, and sustained this improvemen
t 2 years later. Most of the performance improvement occurred between
the first and second administrations of the program. The observed perf
ormance improvement could not be attributed solely to regression to th
e mean and was unrelated to the number of times, or when, the managers
received feedback. Our results suggest that the continued administrat
ion of an upward feedback program can result in sustained change over
a fairly long period of time and that actually receiving feedback may
be less important than the exposure to the valued behaviors. We use co
ntrol theory and goal setting theory as frameworks for explaining the
results and suggesting directions for future research.