COMPARATIVE-STUDY OF THE INFORMATION DEVELOPED FROM MESSAGES CONTAINING PICTURE AND TEXT

The aim of this research is to compare information content in descript ions made by subjects aged 10-12 based on messages with written and ic onic language and messages with written language alone. To do so, Meye r's content analysis based on the semantic network - a structure that shows the importance of words and ideas in a given text and the relati ons between them - was applied. The results confirm the different type s of behavior of the subjects involved in the experiments faced with d ifferent stimuli when they write their descriptions, and suggest, in t his case, that the written message is more open as compared to the mor e complete and closed verbal-iconic message. Additionally, the written part of the stimuli in general defines a context of interpretation wi th greater integrating power, allowing one to couple the data referrin g to image with the concert defined by the stimulus coherently. Finall y, the dependence/independence cognitive style does not affect the res ults obtained in any way.