Mw. Lawless et Pc. Anderson, GENERATIONAL TECHNOLOGICAL-CHANGE - EFFECTS OF INNOVATION AND LOCAL RIVALRY ON PERFORMANCE, Academy of Management journal, 39(5), 1996, pp. 1185-1217
We tested the effects of innovation and market complexity on firm perf
ormance. Generational technological change-a major advance within a te
chnology regime-fosters the emergence of niches and local rivalry. Fin
dings hom the U.S. microcomputer industry between 1982 and 1991 sugges
t accelerated markets reward innovativeness that differentiates firms
within a niche but not across niches. Changing niches confers a short-
term penalty. Strong performers adopt new technology quickly, without
changing niches.