This study employs a multiple research methodology to investigate and
compare the time perception; of university teachers fr om two countrie
s. In one sample, the university teachers were inaccurate in about 70%
of their time estimates as compared with recorded data on how they ac
tually spent their time. In the other sample, they were inaccurate in
only about 40% of their estimates when compared with the actual figure
s. The nature of the errors committed by the two groups of university
teachers were, however, very similar: 69% and 71% of the incorrect est
imates were errors of overestimation. In addition, there were remarkab
le similarities in the activities on which they underestimated or over
estimated spending their time. The findings of these similarities and
differences in the time perceptions of university teachers from two di
fferent cultures are discussed and their implications for managerial p
ractice and research explored.