REWARDS AND ORGANIZATIONAL GOAL ACHIEVEMENT - A CASE-STUDY OF TOYOTA-MOTOR-MANUFACTURING IN KENTUCKY

This research elaborates a theory which explains how Japanese-managed organizations use rewards to encourage individuals to co-operate in or ganizational goal achievement. I contend that in Japanese organization s the small work group and the community of fate ideology are importan t intermediary social constructs between individuals and rewards. I il lustrate this model by showing that at Toyota Motor Manufacturing in K entucky, rewards are not tied directly to individual performance, but instead are used to nurture the bonds within the work team and to rein force belief in the community of fate ideology. The work team and beli ef in the community of fate ideology in turn, positively impact indivi dual co-operation in organizational goal achievement thereby enhancing the influence of the rewards on individuals.