Five experiments investigating the manner in which information is acqu
ired from maps are reported. In Experiments 1 and 2, map elements plac
ed more toward the periphery of the map were better learned than inter
nally placed elements (called a peripheral learning bias). This result
was replicated using both directional errors and map drawings as meas
ures of participants' learning. In Experiments 3 to 5, map structure w
as varied to determine if this learning pattern resulted from the stru
cture of the map or from a general learning strategy applied to a vari
ety of maps. The results showed that both processes were evident The r
esults are discussed in terms of the difficulties people have in organ
izing maps into whole, coherent images.