Jt. Polzer et Ma. Neale, CONSTRAINTS OR CATALYSTS - REEXAMINING GOAL-SETTING WITHIN THE CONTEXT OF NEGOTIATION, Human performance, 8(1), 1995, pp. 3-26
Past research suggests that specific, challenging goals lead to higher
performance than ''do-your-best'' goals or easy goals in a variety of
tasks, including negotiations. In the two studies reported here, we e
xplored how seemingly appropriate goals may inhibit rather than facili
tate performance. In Study 1, negotiators with challenging, specific g
oals failed to appropriately incorporate new information presented dur
ing a negotiation and consequently achieved poorer outcomes than negot
iators with do-your-best goals. In Study 2, support was found for spec
ific, challenging subordinate goals (separate goals for each issue) de
trimentally focusing negotiators on the distributive dimension of nego
tiations, unlike their counterparts with superordinate goals (one goal
encompassing all issues). The implications of these findings for goal
-setting theory are discussed.