There have been increasing calls for greater outside directors to be m
ore aware and informed about the firm 's decisions and decisionmaking
process. If outsiders are more informed, it is presumed that they will
work more closely with the CEO, and as a result, positively influence
firm performance. This research examined individual outside directors
' awareness of one prominent aspect of the CEO's activity, namely the
CEO's strategic decision style. We found that the outside director's a
wareness of the CEO's decision style was positively related to financi
al profitability and negatively related to financial risk after contro
lling for industry, organizational size, profit orientation, board lea
dership, and proportion of insiders. In addition, we found that the CE
O's tenure was negatively related to outsider awareness, but this rela
tionship was stronger in non-profit organizations and situations where
the CEO did not chair the board. Implications of the findings for fut
ure research and application are discussed.