THE DOMINANT LOGIC - RETROSPECTIVE AND EXTENSION

This paper briefly reviews some history of the concept of dominant log ic, and then elaborates some of the ways in which the authors have fur ther developed this concept in recent years. Discussion focuses on the dominant logic as a filter, on the dominant logic as a level of strat egic analysis, on the unlearning (forgetting) curve, on the dominant l ogic as an emergent property of organizations as complex adaptive syst ems, and on the relationship between organizational stability and the dominant logic. Throughout emphasis is given to the inherent nonlinear nature of organizations and the mental models that they create.