Js. Gillis et al., THE EFFECTS OF STIMULUS MEDIUM AND FEEDBACK ON THE JUDGMENT OF RAPPORT, Organizational behavior and human decision processes, 63(1), 1995, pp. 33-45
The efficacy of cognitive feedback and the relative ineffectiveness of
outcome feedback has been well documented in the judgment literature
(Baiter, Doherty, & O'Connor, 1989). The relevant research leading to
this conclusion, however, has been characterized by artificially const
ructed tasks with rigidly controlled stimulus properties which may not
be representative of many real-world ecologies. The present study exa
mined the effects of one form of cognitive feedback, task information,
and outcome feedback in such an in vivo setting, that is, on a task w
hich required subjects to make inferences about the level of rapport p
resent in videotaped real-life social interactions. The two types of f
eedback were also compared on a second task involving a simplified, qu
antified, graphical representation of the relevant cues that had been
extracted from the video display. Results from the graphically present
ed displays replicated earlier findings supporting the superiority of
cognitive feedback. Results from the video display, however, showed ex
actly the opposite: outcome feedback here was superior to cognitive fe
edback in increasing performance accuracy. (C) 1995 Academic Press, In
c.