TRADE SHOW OBJECTIVES, MANAGEMENT, AND STAFFING PRACTICES

Authors
TANNER JF CHONKO LB
Citation
Jf. Tanner et Lb. Chonko, TRADE SHOW OBJECTIVES, MANAGEMENT, AND STAFFING PRACTICES, Industrial marketing management, 24(4), 1995, pp. 257-264
Citations number
19
Categorie Soggetti
Management,Business
Journal title
Industrial marketing management → ACNP
ISSN journal
00198501
Volume
24
Issue
4
Year of publication
1995
Pages
257 - 264
Database
ISI
SICI code
0019-8501(1995)24:4<257:TSOMAS>2.0.ZU;2-R
Abstract
Trade shows are an important part of the industrial marketing mix. For over 25 years, industrial marketers were encouraged to exhibit in tra de shows for many reasons. This article presents the results and impli cations of a study of contract manufacturers' objectives for exhibitin g in trade shows. The findings indicate that stated objectives appear to have little influence on booth staffing and other show management p ractices.