While the construct of business excellence, as defined in the very suc
cessful book by Peters and Water-man, had a marked influence on manage
rs in the 1980s, and in all likelihood in the 1990s, it met with some
scepticism in academic circles. This was because the construct as conc
eptualised did not meet the more rigorous requirements of reliability
and validity established by critical researchers, and also because man
y of the so-called Excellent films later showed themselves to be rathe
r ordinary performers at best. Recently, an apparently successful inst
rument to measure the original Peters and Waterman excellence construc
t named EXCEL has been developed by Sharma et al., in the United State
s. In this article the authors describe the rise of EXCEL in a sample
of large UK service firms and comment on its reliability and validity.
Links are also established between excellence and overall business pe
rformance in these films.