A RELATIVELY UNBIASED MEASURE OF DISCRIMINATION ABILITY IN PRODUCT DESIGN - AN ADDENDUM TO BUCHANAN AND HENDERSON (1992)

Authors
HENDERSON PW BUCHANAN B
Citation
Pw. Henderson et B. Buchanan, A RELATIVELY UNBIASED MEASURE OF DISCRIMINATION ABILITY IN PRODUCT DESIGN - AN ADDENDUM TO BUCHANAN AND HENDERSON (1992), Marketing science, 14(2), 1995, pp. 250-252
Citations number
5
Categorie Soggetti
Business
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
14
Issue
2
Year of publication
1995
Pages
250 - 252
Database
ISI
SICI code
0732-2399(1995)14:2<250:ARUMOD>2.0.ZU;2-W
Abstract
In this addendum, we present a measure of discrimination ability that is free of the downwardly biasing assumptions of previous discriminati on measures. We discuss the magnitude of the bias in the previous meas ures, the reliability of all of the measures, intercorrelations among them, and their appropriate uses.