THE NEW COMPETITIVE LANDSCAPE

Technology is rapidly altering the nature of competition and strategy in the late twentieth century, moving us toward a 'new competitive lan dscape' in the twenty-first century. The new competitive landscape pre sents new issues, new concepts, new problems and new challenges. This essay examines the broad nature of the technological changes that are occurring and identifies some of the important implications of these c hanges for strategic management. The purpose of the paper is to stimul ate further research into these issues in strategic management and to provide an overall context for the other papers appearing in this spec ial issue.