The formulation of a beverage prepared from a mixture of liquid produc
ts was optimized, based on sensory properties, using the simplex algor
ithm. This method offers many advantages compared to classical methods
of optimization such as multiple regression. Because the composition
of the sample being tasted depends on, the responses to prior samples,
on-fine preparation of the samples is required. This was achieved thr
ough the use Of an automated apparatus (AAST) for sample preparation a
nd of a computer for response-processing, feedback to the AAST and jud
ge instruction. Applications of the method include matching a standard
product or developing an ideal product.