THE GAMES COPYWRITERS PLAY - CONFLICT, QUASI-CONTROL, A NEW PROPOSAL

For quite different reasons, account management and creative people fe el the need to control creative work. The control game of account mana gement is quite clear; the control games of creative people are more s ubtle (and are described using a simple theoretical framework). What c an be done to alleviate the resulting conflict? Based on our findings, we suggest a solution very different from that currently advocated by many advertising people.