INTRODUCTION TO THE SPECIAL ISSUE - EMPIRICAL GENERALIZATIONS IN MARKETING

Authors
BASS FM WIND J
Citation
Fm. Bass et J. Wind, INTRODUCTION TO THE SPECIAL ISSUE - EMPIRICAL GENERALIZATIONS IN MARKETING, Marketing science, 14(3), 1995, pp. 1-5
Citations number
NO
Categorie Soggetti
Business
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
14
Issue
3
Year of publication
1995
Part
2
Pages
1 - 5
Database
ISI
SICI code
0732-2399(1995)14:3<1:ITTSI->2.0.ZU;2-R