ECOSCALE - A SCALE FOR THE MEASUREMENT OF ENVIRONMENTALLY RESPONSIBLECONSUMERS

The authors develop a 31-item instrument (ECOSCALE) for the assessment of environmental responsibility. Discussion of the conceptualization and operational functions used in constructing and refining the multip le-item scale to measure the construct environmental responsibility ar e described. Also presented is evidence that the scale has been valida ted through assessment of content validity, predictive validity, and c onstruct validity. A final description of the theoretical uses of such a scale is provided. (C) 1995 John Wiley & Sons, Inc.