COOPERATIVE STRATEGY AND NEW VENTURE PERFORMANCE - THE ROLE OF BUSINESS STRATEGY AND MANAGEMENT EXPERIENCE

This paper reports the results of a study of new ventures which examin e the relationships between performance and the experience of a new ve nture's management team, its choice of competitive strategy, and its u se of various cooperative arrangements. The findings of the moderated regression analysis indicate that cooperative arrangements are most be neficial to those new ventures whose management teams possess the most experience.