THE ROLE OF STRATEGIC ALLIANCES IN HIGH-TECHNOLOGY NEW PRODUCT DEVELOPMENT

The authors examined 905 new product innovations introduced since Sept ember 1988 to determine the influences on product innovativeness, with a specific interest in strategic alliances, or cooperative strategies . Findings suggest that single firms, horizontal cooperative strategie s, small and mixed-sized firms, biochemical industries, cross-industry product offerings, cross-industry cooperations, the progression of ti me, and European firms tend to indicate significantly more innovative products. Implications are proposed for business practitioners and res earchers with specific application to the diffusion of innovation.