Rd. Manning et al., CONCIERGE OR INFORMATION DESK - TEACHING SOCIAL-STRATIFICATION THROUGH THE MALLING OF AMERICA, Teaching sociology, 25(1), 1997, pp. 15-28
This paper presents a sociological synthesis of critical pedagogical a
nd andragogical teaching techniques for a multidisciplinary classroom.
Field research was conducted by undergraduate students at a popular s
ocial setting: local urban and suburban malls. The objective of the as
signment was to explore critically the basic sociological concepts of
stratification along such dimensions as race, class, gender, ethnicity
, and nationality. By extending classroom heuristics into the social w
orld of ''everyday life,'' this approach enables students to explore a
familiar social place-the postindustrial shrine to American consumpti
on culture-through the critical lens of the sociological imagination.
The application of sociological principles learned in the classroom to
the larger community or ''real world'' helps to enhance the relevance
of sociology as a scientific discipline to students when they return
to the traditional academic setting. Although the paper is based on ex
periences from a multidisciplinary class (N=63) that was not trained i
n qualitative research techniques, the assignment can be utilized effe
ctively in more advanced undergraduate and graduate courses, including
research methods classes.