Performance standards are reconceptualized as the interface between me
asurement and evaluation. A job's performance standards are theorized
to be equitable to the extent that they require levels of effectivenes
s equal to those collectively viewed as justified by the standing of t
he job's pay rate relative to the labor market median. Methodology for
creating equitable performance standards is presented, and the implic
ations of implementing such performance standards are discussed in ref
erence to compensation strategy and practice and to the potential fina
ncial benefits to organizations.