EVALUATING PRESS COVERAGE - A PRACTICAL GUIDE TO MEASUREMENT AND COST-EFFECTIVENESS - PHILLIPS,D

Authors
GILLIGAN C
Citation
C. Gilligan, EVALUATING PRESS COVERAGE - A PRACTICAL GUIDE TO MEASUREMENT AND COST-EFFECTIVENESS - PHILLIPS,D, Journal of the Market Research Society, 35(3), 1993, pp. 285-286
Citations number
1
Categorie Soggetti
Business
Journal title
Journal of the Market Research Society → ACNP
ISSN journal
00253618
Volume
35
Issue
3
Year of publication
1993
Pages
285 - 286
Database
ISI
SICI code
0025-3618(1993)35:3<285:EPC-AP>2.0.ZU;2-4