SPORTS MARKETING - A NEW BALL GAME WITH NEW RULES

Authors
BURNETT J MENON A SMART DT
Citation
J. Burnett et al., SPORTS MARKETING - A NEW BALL GAME WITH NEW RULES, Journal of advertising research, 33(5), 1993, pp. 21-35
Citations number
34
Categorie Soggetti
Business
Journal title
Journal of advertising research → ACNP
ISSN journal
00218499
Volume
33
Issue
5
Year of publication
1993
Pages
21 - 35
Database
ISI
SICI code
0021-8499(1993)33:5<21:SM-ANB>2.0.ZU;2-4