DIFFERING REACTIONS TO FEMALE ROLE PORTRAYALS IN ADVERTISING

Authors
FORD JB LATOUR MS
Citation
Jb. Ford et Ms. Latour, DIFFERING REACTIONS TO FEMALE ROLE PORTRAYALS IN ADVERTISING, Journal of advertising research, 33(5), 1993, pp. 43-52
Citations number
40
Categorie Soggetti
Business
Journal title
Journal of advertising research → ACNP
ISSN journal
00218499
Volume
33
Issue
5
Year of publication
1993
Pages
43 - 52
Database
ISI
SICI code
0021-8499(1993)33:5<43:DRTFRP>2.0.ZU;2-G