CHINA ADVERTISING AND THE EXPORT MARKETING LEARNING-CURVE - THE 1ST DECADE

Authors
ZHOU N BELK RW
Citation
N. Zhou et Rw. Belk, CHINA ADVERTISING AND THE EXPORT MARKETING LEARNING-CURVE - THE 1ST DECADE, Journal of advertising research, 33(6), 1993, pp. 50-66
Citations number
74
Categorie Soggetti
Business
Journal title
Journal of advertising research → ACNP
ISSN journal
00218499
Volume
33
Issue
6
Year of publication
1993
Pages
50 - 66
Database
ISI
SICI code
0021-8499(1993)33:6<50:CAATEM>2.0.ZU;2-R