Diversification is often seen as the opportunistic pursuit by incumben
t management of their own self-interest at the expense of the sharehol
ders who can, if they so desire, diversify their individual portfolios
simply by buying shares in other companies. This reflects the influen
ce of agency theory and managerialist theory as part of the growing or
ganizational economics movement (see Barney, 1990). However, recently
such views have been challenged by what its supporters have labelled s
tewardship theory (Donaldson, 1990a; Donaldson and Davis, 1991), a fra
mework which presumes that managers are seeking to maximize organizati
onal performance. This article will examine corporate diversification
in a way which bears on these two contrasting theoretical frameworks.
Specifically, we seek to establish why firms diversified when they did
. The evidence lends more support to stewardship theory than it does t
o agency theory. In the next section we summarize the literature beari
ng on why firms diversify and set out the research questions which mot
ivated the study. This leads into a discussion of the empirical data,
particularly those concerned with the ownership type (or governance st
ructure) of the companies concerned. We are then in a position to conf
ront our research questions with new evidence from large New Zealand c
ompanies. The article ends with some general conclusions on what motiv
ates diversification.