WHERE SHOULD ARTICLES ON THE LINK BETWEEN TOBACCO ADVERTISING AND CONSUMPTION BE PUBLISHED

Articles on tobacco advertising's impact should be published in the Jo urnal of Advertising or in comparable specialized scholarly outlets su ch as the Journal of Consumer Research, Journal of Marketing and Journ al of Advertising Research, plus economic journals for econometric ana lyses. Instead, many analyses of the relationship between tobacco adve rtising and consumption as well as of smoking initiation and prevalenc e as related to advertising, can now be found in such publications as the Journal of the American Medical Association (JAMA), the British Jo urnal of Addiction, the New England Journal of Medicine, and the Journ al of Health Politics, Policy and Law. To add insult to injury, those articles are the ones that are frequently quoted on the front pages or in the health columns of major newspapers and magazines as well as by the broadcast media. What is going on here Should we, as advertising scholars, care about these developments?