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Results: 1-25/157
Authors:
REID LN
KING KW
DELORME DE
Citation: Ln. Reid et al., TOP-LEVEL AGENCY CREATIVES LOOK AT ADVERTISING CREATIVITY THEN AND NOW, Journal of advertising, 27(2), 1998, pp. 1-16
Authors:
AYLESWORTH AB
MACKENZIE SB
Citation: Ab. Aylesworth et Sb. Mackenzie, CONTEXT IS KEY - THE EFFECT OF PROGRAM-INDUCED MOOD ON THOUGHTS ABOUTTHE AD, Journal of advertising, 27(2), 1998, pp. 17-31
Authors:
JONES MY
STANALAND AJS
GELB BD
Citation: My. Jones et al., BEEFCAKE AND CHEESECAKE - INSIGHTS FOR ADVERTISERS, Journal of advertising, 27(2), 1998, pp. 33-51
Authors:
HENTHORNE TL
LATOUR MS
LORAAS T
Citation: Tl. Henthorne et al., PUBLICATION PRODUCTIVITY IN THE 3 LEADING US ADVERTISING JOURNALS - 1989 THROUGH 1996, Journal of advertising, 27(2), 1998, pp. 53-63
Authors:
STAFFORD MR
Citation: Mr. Stafford, ADVERTISING SEX-TYPED SERVICES - THE EFFECTS OF SEX, SERVICE TYPE, AND EMPLOYEE TYPE ON CONSUMER ATTITUDES, Journal of advertising, 27(2), 1998, pp. 65-82
Authors:
PAWLOWSKI DR
BADZINSKI DM
MITCHELL N
Citation: Dr. Pawlowski et al., EFFECTS OF METAPHORS ON CHILDRENS COMPREHENSION AND PERCEPTION OF PRINT ADVERTISEMENTS, Journal of advertising, 27(2), 1998, pp. 83-98
Authors:
BIEHAL GJ
SHEININ DA
Citation: Gj. Biehal et Da. Sheinin, MANAGING THE BRAND IN A CORPORATE ADVERTISING ENVIRONMENT - A DECISION-MAKING FRAMEWORK FOR BRAND MANAGERS, Journal of advertising, 27(2), 1998, pp. 99-110
Authors:
DONTHU N
Citation: N. Donthu, A CROSS-COUNTRY INVESTIGATION OF RECALL OF AND ATTITUDE TOWARD COMPARATIVE ADVERTISING, Journal of advertising, 27(2), 1998, pp. 111-122
Authors:
CORNWELL TB
MAIGNAN I
Citation: Tb. Cornwell et I. Maignan, AN INTERNATIONAL REVIEW OF SPONSORSHIP RESEARCH, Journal of advertising, 27(1), 1998, pp. 1-21
Authors:
GROSSMAN RP
TILL BD
Citation: Rp. Grossman et Bd. Till, THE PERSISTENCE OF CLASSICALLY-CONDITIONED BRAND ATTITUDES, Journal of advertising, 27(1), 1998, pp. 23-31
Authors:
HIRSCHMAN EC
SCOTT L
WELLS WB
Citation: Ec. Hirschman et al., A MODEL OF PRODUCT DISCOURSE - LINKING CONSUMER PRACTICE TO CULTURAL TEXTS, Journal of advertising, 27(1), 1998, pp. 33-50
Authors:
FULLERTON RA
Citation: Ra. Fullerton, A PROPHET OF MODERN ADVERTISING - GERMANY KNIES,KARL, Journal of advertising, 27(1), 1998, pp. 51-66
Authors:
TILL BD
SHIMP TA
Citation: Bd. Till et Ta. Shimp, ENDORSERS IN ADVERTISING - THE CASE OF NEGATIVE CELEBRITY INFORMATION, Journal of advertising, 27(1), 1998, pp. 67-82
Authors:
BROWNE BA
Citation: Ba. Browne, GENDER STEREOTYPES IN ADVERTISING ON CHILDRENS TELEVISION IN THE 1990S - A CROSS-NATIONAL ANALYSIS, Journal of advertising, 27(1), 1998, pp. 83-96
Authors:
PARKER BJ
Citation: Bj. Parker, EXPLORING LIFE THEMES AND MYTHS IN ALCOHOL ADVERTISEMENTS THROUGH A MEANING-BASED MODEL OF ADVERTISING EXPERIENCES, Journal of advertising, 27(1), 1998, pp. 97-112
Authors:
FORD JB
VOLI PK
HONEYCUTT ED
CASEY SL
Citation: Jb. Ford et al., GENDER-ROLE PORTRAYALS IN JAPANESE ADVERTISING - A MAGAZINE CONTENT-ANALYSIS, Journal of advertising, 27(1), 1998, pp. 113-124
Authors:
SIRGY MJ
LEE DJ
KOSENKO R
MEADOW HL
RAHTZ D
CICIC M
JIN GX
YARSUVAT D
BLENKHORN DL
WRIGHT N
Citation: Mj. Sirgy et al., DOES TELEVISION VIEWERSHIP PLAY A ROLE IN THE PERCEPTION OF QUALITY-OF-LIFE, Journal of advertising, 27(1), 1998, pp. 125-142
Authors:
AHUVIA AC
Citation: Ac. Ahuvia, SOCIAL CRITICISM OF ADVERTISING - ON THE ROLE OF LITERARY-THEORY AND THE USE OF DATA, Journal of advertising, 27(1), 1998, pp. 143-162
Authors:
GROVE SJ
PICKETT GM
STAFFORD MR
Citation: Sj. Grove et al., ADDRESSING THE ADVERTISING OF SERVICES - A CALL TO ACTION, Journal of advertising, 26(4), 1997, pp. 1-6
Authors:
STERN BB
Citation: Bb. Stern, ADVERTISING INTIMACY - RELATIONSHIP MARKETING AND THE SERVICES CONSUMER, Journal of advertising, 26(4), 1997, pp. 7-19
Authors:
TRIPP C
Citation: C. Tripp, SERVICES ADVERTISING - AN OVERVIEW AND SUMMARY OF RESEARCH, 1980-1995, Journal of advertising, 26(4), 1997, pp. 21-38
Authors:
TURLEY LW
KELLEY SW
Citation: Lw. Turley et Sw. Kelley, A COMPARISON OF ADVERTISING CONTENT - BUSINESS-TO-BUSINESS VERSUS CONSUMER SERVICES, Journal of advertising, 26(4), 1997, pp. 39-48
Authors:
PADGETT D
ALLEN D
Citation: D. Padgett et D. Allen, COMMUNICATING EXPERIENCES - A NARRATIVE APPROACH TO CREATING SERVICE BRAND IMAGE, Journal of advertising, 26(4), 1997, pp. 49-62
Authors:
TAYLOR RE
Citation: Re. Taylor, DISRUPTION - DRU,JM, Journal of advertising, 26(4), 1997, pp. 63-63
Authors:
HALEY E
Citation: E. Haley, THE GREAT AMERICAN BLOWUP - PUFFERY IN ADVERTISING AND SELLING - PRESTON,IL, Journal of advertising, 26(4), 1997, pp. 64-65