THE GREAT AMERICAN BLOWUP - PUFFERY IN ADVERTISING AND SELLING - PRESTON,IL

Authors
HALEY E
Citation
E. Haley, THE GREAT AMERICAN BLOWUP - PUFFERY IN ADVERTISING AND SELLING - PRESTON,IL, Journal of advertising, 26(4), 1997, pp. 64-65
Citations number
3
Journal title
Journal of advertising → ACNP
ISSN journal
00913367
Volume
26
Issue
4
Year of publication
1997
Pages
64 - 65
Database
ISI
SICI code
0091-3367(1997)26:4<64:TGAB-P>2.0.ZU;2-Z