ADDRESSING THE ADVERTISING OF SERVICES - A CALL TO ACTION

Authors
GROVE SJ PICKETT GM STAFFORD MR
Citation
Sj. Grove et al., ADDRESSING THE ADVERTISING OF SERVICES - A CALL TO ACTION, Journal of advertising, 26(4), 1997, pp. 1-6
Citations number
22
Journal title
Journal of advertising → ACNP
ISSN journal
00913367
Volume
26
Issue
4
Year of publication
1997
Pages
1 - 6
Database
ISI
SICI code
0091-3367(1997)26:4<1:ATAOS->2.0.ZU;2-X
Abstract
This article presents a broad overview of the circumstances leading to the development of the special issue of Journal of Advertising devote d to the advertising of services. In addition, a brief synopsis of eac h of the articles appearing in. the special issue is given. Observatio ns regarding the current state of inquiry into the advertising of serv ices are posed, along with suggestions for future investigations.