GOAL CONFIGURATION IN A GLOBAL INDUSTRY CONTEXT

This study analyzes the goal configuration of 126 firms, based in Japa n, U. K. and U.S., competing in global industries. The results indicat e that firm nationality and internationalization do not affect the fir m's goal configuration. The breadth of the firm's reward system was fo und to be related positively to a dispersed goat configuration and, wi thin global and multifocal industry segments, a congruence between goa l configuration and industry position was found to be associated posit ively with performance.