There is a low per capita consumption of meat from game reserve animal
s and rabbits and of products made from it. Due to the consumer's incr
easing awareness of health questions it is likely that the demand for
this meat could be stimulated and its consumption rise because of its
favourable composition. The low fat contents and good cholesterol valu
es are particularly important in this connection, but so too is the re
lative tenderness of the meat. The very marked flavour of the two kind
s of meat could extend the range of meat available. The quality proper
ties of rabbit meat and venison make competitive production of these t
wo products a distinct possibility.